Polestar 4

This comprehensive web experience for the Polestar 4 is designed to guide users through various stages of awareness and consideration, catering to multiple visits as they explore details about the car. The Overview Page offers a quick, immersive introduction, while the Features and Tech Specs sections provide in-depth, chapter-based details about the car’s features and specifications, with side navigation for improved findability of specific information.

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Polestar 4 overview page My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I

Polestar 4 overview page

My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I also took on the roles of web designer and art director for the overview page, ensuring a unified visual style and user experience.

Polestar 4 features and tech specs pages

Polestar 4 features and tech specs pages

Polestar 4 in-page configurator for Chinese market

Polestar 4 in-page configurator for Chinese market

Art direction for CGI images for Polestar 4 webpages. Images produced by Brickland.

Art direction for CGI images for Polestar 4 webpages.
Images produced by Brickland.

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go to live webpage

go to live webpage

Since 2022, I have led the digital design team at Polestar within the Brand & Marketing department, initially overseeing the creation of website experiences. As of June 2024, my responsibilities expanded to cover both the Digital and Brand &amp
My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I also took on the roles of web de
Polestar 4 overview page My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I
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New megamenu and enhanced homepage, launched in mid-2024

I am a creative director passionate about crafting innovative concepts and leading creative talents.