NKD BTY is a makeup brand launched by NA-KD Fashion in December 2019. I played a key role in shaping the brand strategy, creating the brand identity, and developing the creative concept for the launch campaign. Our goal was to establish NKD BTY as a standalone makeup brand backed by NA-KD, rather than just a fashion brand selling makeup. While its identity is unique, it still retains select visual elements that connect it to the NA-KD brand.

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