Polestar

As Head of Digital Design at Polestar, I currently lead a multidisciplinary team responsible for driving innovation across digital products and brand experiences. The projects in this reel, developed between 2022 and 2023, reflect both my hands-on design work and creative direction at Polestar, where I worked closely with the team to bring these digital experiences to life.

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Since 2022, I have led the digital design team at Polestar within the Brand & Marketing department, initially overseeing the creation of website experiences. As of June 2024, my responsibilities expanded to cover both the Digital and Brand &amp

Since 2022, I have led the digital design team at Polestar within the Brand & Marketing department, initially overseeing the creation of website experiences.
As of June 2024, my responsibilities expanded to cover both the Digital and Brand & Marketing organisations, with a broader focus on digital products including complex projects such as the configurator, storefronts, and internal portals. I lead a team of 20+ designers, spanning service, product, visual, motion, and copywriting, while also managing Polestar’s design system to ensure consistency and innovation across all touchpoints.

Reel motion designer: Marien Gauthier

Since 2022, I have led the digital design team at Polestar within the Brand & Marketing department, initially overseeing the creation of website experiences. As of June 2024, my responsibilities expanded to cover both the Digital and Brand &amp
My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I also took on the roles of web de
Polestar 4 overview page My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I
ad for Vogue and Harper Bazaar
International artist Shira Barzilay, also known as social media sensation Koketit , is best know for her abstract line drawings with a sensual feminine twist. Shira adorns the images which inspire her daily with her own signature strokes. For t
the screenwriters: full-time screenwriter and producer Farima Karimi, co-founder of Hobnob Journal Fanny Ekstrand, and Actor and YouTube star Amelia Gething
New megamenu and enhanced homepage, launched in mid-2024

I am a creative director passionate about crafting innovative concepts and leading creative talents.