I'm a design leader with over two decades of experience building multidisciplinary teams and shaping digital products, brand experiences and design organisations across international markets. As Head of Experience Design at Polestar, I lead the design of connected digital experiences across the customer journey, bringing together product strategy, research, technology and creative direction
Polestar 5 - Red Dot Grand Prix
NKD BTY
NA-KD Spring Summer 2021
Worten Barcelona Flagship
Polestar car webpages
Polestar 4
Culture Bus
Polestar homepage and navigation
NA-KD Black Week
O Boticário Makeup Catalogue
Six second stories
Real-time Experience Polestar 3
Starring Matilda Djerf
Polestar Digital Brand 2022-2023
O Boticário Gift Packaging
NA-KD × KOKETIT
NA-KD App Launch
Life is a party