Writers collab

For the AW21 campaign, we collaborated with three female screenwriters to create 18 short stories that portray the lives of modern women.

Each writer created six narratives connected to seasonal key trends. Free to express their unique POVs and styles of writing, every writer managed to create distinctive stories with a playful tone.

the screenwriters: full-time screenwriter and producer Farima Karimi, co-founder of Hobnob Journal Fanny Ekstrand, and Actor and YouTube star Amelia Gething

All videos were produced, shot and edited by the in-house team in four weeks.

#1 A strong friendship

Farima Karimi

#2 I'm always with you

Farima Karimi

#3 Your future is in the cards

Farima Karimi

#4 You glow girl

Farima Karimi

#5 It's a sign

Farima Karimi

#6 Through better or worse

Farima Karimi

part of the landing page story 3
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#2 Drink Lemon water

Fanny Ekstrand

#4 Instagram

Fanny Ekstrand

#6 2020

Fanny Ekstrand

part of the landing page story 2
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#1 back to the office

Amelia Gething

#3 Can I borrow that

Amelia Gething

#6 when the 3rd coffee kicks in

Amelia Gething

part of the landing page story 1
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Concept: Andrea Malanski, Jeanette Olsson 
Scripts: Amelia Gething, Fanny Ekstrand, Farima Karimi 
Storyboards: Andrea Malanski
Film direction: Andrea Malanski
Direction of photography: Filip Snabb
Assistant DoP and sound: Lilly Wise
Set design: Gabriella Bianchini and Sahra Nellange
Production: Emma Lennartz, Isabell Ejdeholm, Jenny Schaub, Saba Hossein-Chi, Sheri Nabavi
Editing: Filip Snabb
Motion graphic design: Amanda Odina
Lighting: Filip Snabb
Photography: Malvina Hansson and Lilly Wise
Styling: Victoria Lagström
Makeup: Nell Grennard
Webdesign: Andrea Malanski
Copywriting: Jeanette Olsson