Matilda Djerf

When COVID hit Europe, we had to cancel the photoshoot in South France for NA-KD summer campaign and quickly adapt to shooting in Sweden, where April offers no summer landscapes.

Our improvised Plan B, starring Matilda Djerf, turned out even better than the original: we used green screens, printed backdrops of summer scenes, and a TikTok and vintage film-inspired style to capture the summer vibe. We were the first ones to play with the green screen and printed scenarios to overcome pandemic restrictions.

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go to landing page chapter 3 Concept: Andrea Malanski, Gabriella Bianchini, Jeanette Olsson Creative direction: Andrea Malanski Art direction on set: Andrea Malanski, Gabriella Bianchini Model: Matilda Djerf Styling: Victoria Lagström Video

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Concept: Andrea Malanski, Gabriella Bianchini, Jeanette Olsson
Creative direction: Andrea Malanski
Art direction on set: Andrea Malanski, Gabriella Bianchini
Model: Matilda Djerf
Styling: Victoria Lagström
Video and film edit: Filip Snabb
Photography: Eva Quircbach, Malvina Hansson
Retouch: Carolina Larsson and Ingrid Furuta
Makeup: Nell Grennard
Production: Corina Johnston and Sheri Nabavi
Webdesign: Andrea Malanski, Luiza Facchin
Front end development: Marcos Lindmayer, Nina Gravrovska, Vanitha Aruljothi
Copywriting: Jeanette Olsson

Since 2022, I have led the digital design team at Polestar within the Brand & Marketing department, initially overseeing the creation of website experiences. As of June 2024, my responsibilities expanded to cover both the Digital and Brand &amp
My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I also took on the roles of web de
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the screenwriters: full-time screenwriter and producer Farima Karimi, co-founder of Hobnob Journal Fanny Ekstrand, and Actor and YouTube star Amelia Gething
New megamenu and enhanced homepage, launched in mid-2024

I am a creative director passionate about crafting innovative concepts and leading creative talents.